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Tuesday, January 24th, 2017 | Author:

4 Steps To Search Engine Ladder

by

nPresence

It is the goal of every website to be on the top of the search engine page results. The driving force behind this goal is the fact that search engines are the number 1 provider of website traffic not just traffic but targeted site traffic. The websites that are currently on the top of SERPs are those with higher ranks and quality content.

Why do these websites rank high on the search engines? They are on the position they are in right now because they have utilized web marketing strategies aside from their original content. If you want to have the same fate as these sites, then don’t you think it’s time to start working on web marketing strategies too? After working on changes to your site, you must first wait until the changes have been indexed by the search engines. It is only until that time will you be able to evaluate whether the change you have made creates positive or negative results.

How can you make sure that your web marketing efforts will not be put in vain? What guarantee can you give your site that your strategies will have a constructive result? Here are the steps you need to increase your site’s rank the guaranteed ways:

Quit tricking the search engines.

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Search engines can identify whether you are playing tricks on them. Be legitimate in the strategies you are using. Search engines are most likely to penalize your site for tricking them. What do you need to avoid? There are a number of tricks to avoid including keyword stuffing, hidden text, search engine cloaking, duplicate sites and link farms.

Page Title Optimization.

What is a page title? It is the heading of the page that usually appears at the top of the browser’s window. The page title should be relevant to the page itself. Each of the pages of a website must have a unique page title. Unique page titles will increase the chance for each of the pages to be indexed properly. There are cases where the search engines refrain from indexing the pages of a particular site thinking that the pages are just the same because they have the same page title. This is the reason why you should provide each page a unique page title.

Meta Tags Optimization.

What are Meta Tags? Meta Tags are the data you place in the HTML header of a web page. The Meta Tags provide information to the search engines. The information it provides is visible to the search engines but invisible to online users. To rank well on the search engines, optimize the Meta tags specifically the keyword and description tags. As much as you need unique page titles, you also need unique Meta Tags for your site’s pages.

Search Engine Friendly Internal Links.

It is important that you establish internal links that are search engine friendly. In doing so, remember that the search engines can read html links easily compared to any other type of files. To allow better indexing of all the pages of your site, include a site map page. This will help the search engine crawlers and spiders to crawl every page of the website.

How long have you been asking for steps that guarantee higher ranks and better listing on the search engine result pages? Well, here they are. Follow these steps and see your site jump from one rank to the next until it reaches the top position!

This article is written by

nPresence

an online web marketing agency that specializes in Search Engine Optimization, Pay Per Click advertising, Content Management Systems, Web Design, Conversion Tracking and Analysis. For all your all your web marketing needs, please see

Search Engine Marketing Services

.

Article Source:

eArticlesOnline.com

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Category: Marketing  | Leave a Comment
Friday, December 04th, 2015 | Author:

Submitted by: Donald Saunders

A surprisingly high number of people who are new to the world of online marketing believe that it is a simple art. If only this were true!

I m not saying that they believe that all they need to do is find themselves a product, build a website, plug-in an order system, place an advertisement or two and then wait for the money to roll in, but many people simply fail to appreciate the significance of the use of the word Marketing in the phrase “Online Marketing”.

A quick look at the index of any online marketing course will an indication of just what is involved in setting up your own internet business with such headings as, “Building a website”, “hooking-up your order pages”, “Setting-up a newsletter”, “Winning the search engine war” and a great deal more. Now, each of these elements is important in its own right, but together, they simply create the framework necessary to allow you to start marketing your products or services.

However, even once you ve dealt with all of this, people aren’t going to start flocking to your website with their credit cards in their hands. You are going to have to go out and find your potential customers, get them to your website and then persuade them to buy your product or service.

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So, the first question you need to ask yourself before you try and sell anything online is whether or not you are a salesperson?

Before you invest even one single penny in setting-up your online business, you have to understand that your principle role will be that of salesperson.

Now, many people have a problem when it comes to seeing themselves as a salesperson, often because of the stereotype that paints all sales people as dishonest and ready to do just about anything that they have to get us to part with our hard-earned cash.

Naturally, the problem with stereotypes is that they are often very wide of the mark. The vast majority of sales people are simply ordinary people doing a job and, like most of us, they are decent, hard-working and honest people. Despite this the many of us have been brought up to distrust the salespeople and that makes your job as an online marketer that much harder.

So, how do you jump this particular hurdle? Well, there are really only two ways to deal with the marketing needs of your business.

The first is to accept your role as salesperson for your business and learn as much as you can about selling online. In practice, this means doing your homework and seeking out some of the more successful internet marketers and following their example. There are too many to list them here but, as you do your research, you will discover names such as Jim Edwards, Jay Abraham, Ken Evoy and Terry Dean that come up time and time again. Each of these successful marketers has his own particular style and you will warm to some immediately and find that there are others that you simply can t get in tune with at all. All are however extremely successful online marketers and have a great deal to offer by way of help and advice.

The second approach is to accept the fact that you are not comfortable filling the role of salesperson.

Now this doesn’t mean that you can merely ignore the problem of needing a salesperson in the hope that it will go away, because it won’t! Like it or not, marketing is crucial to your success and it must take the prime spot in your online business plan. However, if you really feel that you can’t take on this role then don’t. Simply get somebody else who can fill the role.

This might mean taking on a partner, or employing someone to take care of your marketing for you, both of which are major, and possibly costly, steps. Nevertheless, your business will suffer badly if you don t put marketing at the centre of your operation and this in one bullet you are going to have to bite.

Of the many hundreds of new businesses that appear online every week the majority will fail and, of those that do make it, only a tiny proportion will be truly successful. In almost every single case the secret to their success lies in will be the importance that the business owner places on the role of marketing and on his own role as a salesperson.

About the Author: Donald Saunders is the author of a number of internet marketing reports including 20 Major Marketing Mistakes. For more details please visit

20-major-marketing-mistakes.com

or pick up your own copy of this report at

webmarketingcentre.com

Source:

isnare.com

Permanent Link:

isnare.com/?aid=26596&ca=Internet

Category: Marketing  | Leave a Comment